The Story of DAUERFLORA
The MSC Meraviglia is the first of a new fleet of high-tech ships MSC Cruises is launching over the next decade. Frances Marcellin went on board to speak to the team behind the ship’s cutting-edge technology
DAUERFLORA was founded in 1989 by the parents of Barbara Bressem. To begin with, the company specialised only in stabilised plants, but artificial and live plants were soon added to the portfolio. Within a short time, the company was proudly offering its services for offices, medical practices, hotels and shopping malls. In 1996, the Hamburg-based company added the first AIDA cruise ship to its customer portfolio.
Barbara Bressem and Dirk Ebeling took over the company in 2005, significantly expanding the business and its product range. These days, cruise ships are our main customers, but we continue to serve offices, practices, hotels and shopping malls. Some customers have been with the company for over 20 years. In 2009, Celebrity Cruise Lines requested a storage location for Christmas decorations in the USA, which is how the subsidiary DAUERFLORA USA Inc. came into being, first in Miami/Florida, but now in Dania Beach/Florida. Later, we established a representative office for the Middle East & Asia Pacific regions. DAUERFLORA is always there, wherever our customers need us.
DAUERFLORA's clients now include more than a dozen cruise lines with more than 250 vessels, including the entire fleets of AIDA Cruises, TUI Cruises and AZAMARA Club Cruises. The number of employees has also increased: Barbara and Dirk started with just a handful of people, but today employ more than 50 in Germany alone.
We have also expanded our product range. The company, which has its headquarters beside an idyllic dyke in Hamburg, now offers decorations made of live, artificial and stabilized plants, as well as complementary products such as vases and containers. Buffet and Christmas decorations, as well as living walls, have become increasingly popular in recent years. Many of the plants and decorations are composed of flame-retardant materials. UV protected produced plants are mainly used for outdoor areas or under glass rooves. Using these materials, we create decorations for the most diverse locations and occasions, whether for general cover or for seasonal decoration for Christmas and other celebrations.
In 2017 alone, our teams in Hamburg and Dania Beach supplied Christmas decorations for more than 70 ships. They fly all around the world to set up seasonal decorations independently, or sometimes together with the ship's crews.
When crews work on their own, DAUERFLORA creates detailed illustrated assembly instructions so that the prefabricated parts can simply be installed.
Our broad product range includes artificial trees, landscapes and beds, as well as buffet and restaurant decorations, large and small arrangements, indoor and outdoor greening and all types of containers and vases.
Our artificial trees, prefabricated in Hamburg and installed and finished on site, are particularly impressive. These trees are often up to eight metres high. It began with palm trees, but now extends to birches, maples, mangroves, fruit trees, pines, plane trees and much more. Sometimes, the trees are freestanding, and sometimes they function as covers for the ships’ structures, depending on customers' wishes.
Our living walls are impressive, too. DAUERFLORA offers green designs composed of a variety of plants, as well as extensive greenery for indoors and outdoors.
Another popular service is greening and decoration in different styles for restaurants, along with decorations for buffet areas. DAUERFLORA specialises in all styles, whether Mediterranean, Asian, German or cosmopolitan. Each look is complemented by fitting table decorations and arrangements.
Our service naturally also includes public spaces such as lobbies, foyers, receptions, corridors, staircases and theatres.
DAUERFLORA is proud to be a partner to shipping companies, shipyards and architects. We share a long common history with many of our clients. At the same time, the company is an initiator, sometimes a sparring partner and sometimes simply the executing agent. However, we always ensure precision in planning, safe execution and transparent processing.
Otherwise, not so many customers would have remained loyal to DAUERFLORA for so many years. We are constantly working on our further development, and there’s always something new to discover. We benefit from a workforce that is not only very international, but also includes the most diverse specialised trades: office workers, landscape architects, gardeners, florists, stage and set designers, art historians, carpenters, modellers, artists and many more.
DFI DAUERFLORA International GmbH
Moorfleeter Deich 167
D – 22113 Hamburg
+49 – 40 – 67 94 64 0
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